FFE to Present Country Singer Natalie Tidwell at the Great American Trucking Show

August 21, 2008

DALLAS, TX. -- The Frozen Food Express Industries, Inc. (FFE) is pleased to present Country Singer Natalie Tidwell at the 2008 Great American Trucking Show Aug. 21-23. Tidwell has been serving as the voice of FFE and assisting with various communication projects.

“Drivers have responded very well to our initial promotions with Natalie,” Sherry F. Bass, FFE Vice-President of Fleet Development said. “We look forward to introducing her publicly at GATS and providing members of the transportation industry an opportunity to meet and connect with her.”

Tidwell will also be available to meet with fans while distributing and autographing copies of her newest CD compilation, titled, Sign of Things to Come at the FFE booth #22167.

“I am excited to have an opportunity to thank drivers for what they do. Truckers spend time away from their families, on the road, day in and day out, to keep America going. If it were not for them, all of our lives would be different,” Tidwell said.

When it comes to her association with FFE, she states, “We have some podcasts, print and special appearances planned. It’s going to be a tremendous year.”

Promotions currently in place have initiated substantial e-mail response for Tidwell. “I had one particular driver contact me last week. When he heard that I was the new spokesperson, he thought it was just a recruitment ploy. Then, he went on to write how touched he was and how glad he is that I’m getting a message through about the significance of the trucking industry and the importance of truckers,” she said. “He was very appreciative and I am so appreciative. Since drivers are constantly listening to the radio, they are the best at judging talent. Their continuing and growing support means so much to me.”

Tidwell has been performing since the age of five. Along with numerous live concerts, she has been on Star Search and was named the Next American Superstar in a competition sponsored by XM radio.

Headquartered in Dallas, TX, FFE offers a variety of opportunities for trucking professionals. Regardless of if you are a student, new driver, or an experienced driver with your own equipment, FFE would like to speak with you. One of the largest temperature-controlled transportation services in the United States, FFE companies work together to meet the needs of their customers. To learn more, call us at 1-800-569-9232 or visit www.ffedrivers.com.